Sept. 19, 2023
What to do when you can't find funding
What do you do when you can't secure funding for your project? It can be disheartening when your research hits a financial roadblock. In this episode, we explore five crucial questions to ask yourself when faced with this challenge.Key Points Discussed:
- Whose Idea Are You Selling? - Make sure the research idea you're pursuing is genuinely your own. Selling someone else's dream can be challenging. So, take time to align your passion with your research topic.
- Would You Fund Your Work? - Look at your project from a funder's perspective. If you don't believe in your research enough to fund it personally, find a way to make it more compelling.
- What Makes Your Research Newsworthy? - Identify the unique and exciting aspects of your research that could make it front-page news. Newsworthiness is driven by passion and a clear vision.
- Who Cares About What You Do? - Align your research with funders who share your passion and vision. Funding sources that genuinely care about your work are more likely to support your endeavors.
- How Can You Emphasize What Funders Care About Most? - When you understand your funders' priorities, you can find ways to tailor your research to align with their interests.
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Welcome to the Clinician Researcher podcast, where academic clinicians learn the skills
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to build their own research program, whether or not they have a mentor.
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As clinicians, we spend a decade or more as trainees learning to take care of patients.
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When we finally start our careers, we want to build research programs, but then we find
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that our years of clinical training did not adequately prepare us to lead our research
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program.
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Through no fault of our own, we struggle to find mentors, and when we can't, we quit.
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However, clinicians hold the keys to the greatest research breakthroughs.
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For this reason, the Clinician Researcher podcast exists to give academic clinicians
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the tools to build their own research program, whether or not they have a mentor.
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Now introducing your host, Toyosi Onwuemene.
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Welcome to today's episode of the Clinician Researcher podcast.
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I'm your host, Toyosi Onwuemene.
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It is such a pleasure to be here today talking with you, and thank you for listening.
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I'm excited about today's episode.
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I'm talking about what to do if you can't find funding.
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What do you do?
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I mean, if you can't find funding, it's like you're dead in the water.
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What do you do if you can't find funding?
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And before I get started, I want to put a plug in for academics negotiate.
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We negotiate our academic careers so that we can build research programs that make maximum
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impact and allow us to thrive in our careers.
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And so I invite you to please check it out on clinicianresearcherpodcast.com slash negotiate
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so that you can learn more and sign up for our next cohort of academics negotiate.
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All right.
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I'm talking about what if you can't find funding.
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And I will tell you that this question comes to me from a recent talk that I gave at the
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University of Chicago.
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And somebody asked the question.
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It was such a powerful question, too.
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She talked about how she really wanted to do research in a certain area that's clearly
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underrepresented in research, and they couldn't find funding.
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And because they couldn't find funding, she abandoned that area, and now she does cancer
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research or something like that.
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Everybody does cancer research because that's funding cancer research.
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If you're a cancer researcher, this is not against you.
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This is just saying that there are places that are more funded than others.
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So I have a similar experience of when I was applying for grants, my first set of kind
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of early grant applications and those were workshopping grants.
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And really, I was focused on a very specific area of cardiology.
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And I am a hematologist.
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And it's a long story as to how hematologists got involved in cardiology research.
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But there I was.
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And I kept submitting and resubmitting and resubmitting, and I literally got not one
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funding opportunity come out of that.
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And ultimately, I abandoned the space and I work on something else now, which has been
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funded.
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Interestingly, it's been funded.
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But it is real.
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When you can't find money to support your project, then it's like your project's not
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going to move forward because you need to be funded.
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And if you can't find the funding, then it's like, you know, what's the point, right?
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What is the point?
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And so I want to talk to you today about five things that you should ask when you can't
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find funding, five questions to ask.
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These are important questions and they reflect young questions.
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So you really got to sit, sit with these questions and think about what the answers are.
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You do need to answer them.
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You do need to answer them.
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Okay.
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Question number one, whose idea are you selling?
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Let's ask that question again.
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Whose idea are you selling?
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Now this question is so important because let's, for example, say that you are interested
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in sickle cell disease and that's the area in which you really want to make an impact.
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And you found this amazing mentor who's supporting your work in sickle cell disease.
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They're doing all this great work in sickle cell disease and they have all these wonderful
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ideas and they have the preliminary data for this.
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And so you've taken that preliminary data, you built it into a grant and you're submitting
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it and you're not getting any hits.
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And when you ask yourself, it may be in sickle cell and you're interested in sickle cell,
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but the specific idea, whose idea is it?
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Whose idea are you selling?
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Is it somebody else's idea?
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Very hard to sell somebody else's idea.
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Or is it your idea?
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Hmm, much, much easier to sell your own idea.
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And I hear people telling me, that's ridiculous.
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Of course I don't have my own idea to sell.
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I don't have an idea yet.
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But is it your idea?
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And the reason it needs, absolutely needs to be your idea is because of how hard it
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is to sell somebody else's dream.
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It's so hard.
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I mean, I know some people try and some people are especially gifted at selling somebody
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else's dream.
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Most of us have been doing that for much of our lives.
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But it is very hard.
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And selling your own dream is more important, is easier.
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It just flows off the page.
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And here's the thing, sometimes you can take somebody else's dream and make it yours.
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And it's possible, you know, if you're interested in sickle cell disease research, they're interested
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in sickle cell disease research, the topics align, you're like, well, I can find this
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interesting.
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You make it your own.
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If you can make it your own and it becomes yours, okay, then you can sell it.
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Because now you're not selling somebody else's idea.
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It may have originated with somebody else.
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But now you've made it your own.
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And because you've made it your own, you can now sell it.
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But if it's not yet yours, if you haven't made it yours, or you can't even find a way
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to make it yours, or you care about it so little you can't make it yours, it's going
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to be really, really hard to sell.
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Really, really hard.
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The best ideas, the best grant proposals are the ones in which you are so excited about
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the topic.
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They really are the best.
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They kind of write themselves.
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And I know that's not entirely true.
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Nothing writes itself.
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You write the grant.
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But when you're excited about a topic, when you understand the why, the genesis, the importance
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of a topic, the way you write about it is so different from when you have to check three
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or four times with the originator of the idea of what they meant when they said do this.
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It's so different.
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When you have an idea that's just flowing and looking for the information that helps
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you support the idea on paper is so fun and exciting, it changes the way you write.
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And therefore, the first question you're going to ask if you're struggling to find funding
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is whose idea are you selling?
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Whose idea is it?
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Is it yours?
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Because if it's not your idea, if you've not taken it and owned it, you're going to have
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a hard time selling it.
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To be honest, and please don't take this personally, I hope you never can sell it well.
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Because the only idea that you should be selling is your own idea.
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Because your idea needs to see the light of day.
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Somebody else's idea, you know, either they're going to do it or they'll find somebody else
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to do it.
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So your idea, if you don't sell your own ideas, who's going to sell them for you?
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If you're not sold on your own idea, who's going to sell it for you?
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And so I hope that you find your own idea, fall in love with an idea that you love so
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that you can sell it.
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Okay, that's number one.
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Number two, ask yourself, if I was the funder, why would I fund this work?
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Hmm, this is a really important question.
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Why would I fund this work if I was the funder?
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If I'm the funder, I have a hundred grants before me and all these grants are equally
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good.
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What is it about my grant that I would fund?
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Would you fund your work?
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Would you actually, if you had like three million dollars and you're like, I can give
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three hundred thousand to this project, would you fund the work?
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And if you wouldn't fund the work, why would you not fund the work?
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And this question is important because it starts to show you what it is about your work
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that's actually exciting to you.
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Now I didn't say what it is about your work that's exciting.
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Well, there's so much about work that can be exciting, but is it exciting to you?
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If it's not exciting to you, it's hard to find the space in the work that somebody will
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want to fund because you are not excited about it.
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And it does kind of harken back to the first question of whose idea are you selling?
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It really kind of number two is about why are you excited about your work?
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How would you fund your own work?
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Would you fund your own work?
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And if you find yourself saying, honestly, I would not, then it's time to stop and rethink
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why you're doing the work that you're doing.
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You're like, well, my mentor, my mentor gave me this work.
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And you know he's the best mentor in the world.
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Oh, yes, he is.
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But this idea doesn't ignite your fire.
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And so you're going to struggle.
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You're going to struggle to sell it.
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You're going to struggle to find somebody else to agree with you that it's worth funding.
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And so if you can't answer the question, if you were the funder, why would you fund the
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work?
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Then you should go back.
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You should go back to the drawing board and figure out how do you create the kind of work
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that you yourself would be willing to put money on the table to fund?
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And this is really important because the reality is you are funding your own work until somebody
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else ponies up money to fund it for you.
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You are.
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Who's paying for the time that you're spending in the lab or in your program to move your
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research forward?
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You're definitely doing a lot more than your salary would agree that you're doing, right?
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You're doing so much more.
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You're investing time.
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You're there in the morning.
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You're there in the evening.
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On the weekends, you're distracted.
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You're doing the work all the time.
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You're funding yourself.
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So if you now had to write a check to yourself, why would you do it?
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And if you can't answer that question, it's time to go back and figure out how you can
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get yourself doing work that you would actually personally want to fund.
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Question number three.
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If you were a news reporter who came across the findings of your research when it finally
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reaches fruition, when it finally reaches maturity, why would they put your research
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on the front page news?
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What is newsworthy about the work that you're doing?
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And I may hear you say right now, it doesn't have to be newsworthy.
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Everything doesn't have to be exciting.
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But where is it going?
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It may not be exciting in the things you're mixing together in a pipette.
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It may not be exciting in the cells that you're culturing in the cell culture room.
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But why, ultimately, will it be front page news when everything comes together like it's
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supposed to, maybe seven, 10, 8, 20 years from now?
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What is it about your work that would make you say this deserves front page attention?
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And if you can't figure that out, then think again.
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Is this work you really want to be doing?
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Because here's one of the challenges that I see, is that people are excited about research
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because they want to make an impact.
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And then all of a sudden, when they start working with mentors, they're working on projects
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and they can't even see its future.
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And it doesn't mean the project doesn't have a future.
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It doesn't mean the project is not newsworthy.
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It's that they've not received the communication of the newsworthiness of the project.
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Any project that you're unexcited about, it's because you don't get it.
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And you've got to get it.
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And if you don't get it, work to get it.
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And if after you work to get it, you still don't get it, abandon it.
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Please do.
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Because you came as a clinician researcher, you're different.
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You want to make an impact in the lives of your patients.
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You have taken care of patients.
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You brought some back from the brink of death.
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Some you have saved on their way to the brink of death.
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You've made impact in the lives of your patients.
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You've seen what clinical care can do.
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That's why you're excited about research.
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And you've also seen what clinical care fails to do.
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That's why you're excited about research as a vehicle to help you solve problems.
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You're excited.
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And the excitement you have is worthy of the front page news because you know how powerful
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it is, how many lives it will save, how much transformation it will bring.
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So don't get into a situation where you're doing things that are mundane and you can't
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connect them to your why because it is too hard.
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It is too hard to build a career based on the recommendations of others and it doesn't
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light your fire.
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It's too hard.
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Don't do it.
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This research career is not an easy thing.
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It's not a walk in the park.
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It takes time.
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It takes energy.
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It takes investment.
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And if you're not excited about the work you're doing, somebody else may be excited about
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it, but if you're not, then reconsider if this is the work you want to do and ask how
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do I get from where I am right now this thing that doesn't make me excited to the thing
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that really lights my fire.
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If you are a news reporter, why would you put your research on the front page news?
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Question number four is who cares about what you do?
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Now this is not the who cares so what question.
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I'm sure that's important, but that's not what I'm talking about.
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I'm like who cares?
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Who wants you to move your work forward?
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Who's the person who's looking for you?
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Who is that person?
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Who's the person who says we absolutely want to fund this research?
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This is so important.
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Maybe you're working in Alzheimer's disease.
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Who cares about Alzheimer's research?
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Who cares about it?
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And that's important for you to answer because many times we are knocking at the door of
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funders who don't care.
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And yes, that funder may be NIH, but if you are knocking at the door of a funder who couldn't
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care less about the work you're doing, stop knocking and start looking for the door of
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the funder who wants to fund what you're doing.
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In any research life, in any research career, there is a funder who cares about what you're
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doing.
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And I know it's true for you as a clinician because you are doing work you care about.
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You're doing work that the patient cares about.
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You are doing work where the outcomes are going to improve somebody's life.
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You care, somebody else cares too.
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Who is that person?
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And it doesn't matter how many times people tell you, oh, you should apply here.
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This funder has the most money.
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It doesn't matter how much the funder has.
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If they don't care about the work you do, they're not going to fund you.
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And so many times we invest a lot of energy trying to tailor our work to the funder who
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doesn't care about the work we're doing.
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How do you know what work that they fund?
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Go look, an NIH reporter if it's NIH, go look at their website and see what they funded
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in the past.
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And if there is no relationship between what they funded in the past and what you're doing,
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reconsider your application.
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Many times we're submitting and resubmitting and resubmitting applications and we should
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do that because as researchers that's what we do.
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Sometimes we're resubmitting and resubmitting to people who will never fund the work we
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do.
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And they're like, yeah, this was responsive.
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However, blah, blah, blah, blah, blah, new series of concerns.
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And you put it down to, well, it was a different set of reviewers.
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But what it is is just that they don't really care for your work.
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They don't.
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You're like, oh, I'm really focused on health disparities, but these people in this particular
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funding agency actually don't care about health disparities.
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But who does?
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There is a funder who does.
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Who are they?
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So that's an important question to ask.
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And when you ask also who cares about what you do, you've got to be open minded about
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the answer.
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It may not be a government funder.
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Maybe it's an industry funder.
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Ooh.
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And you've been hearing all this bad rap about how industry is not to be, you're not supposed
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to receive industry funding because then you have to declare this conflict.
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Or you're like, well, you know, foundations, we don't really care about foundations because
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they don't really have good overhead.
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Your job as a clinician researcher is to fund your program.
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Your institution's job is to figure out how to pay the bills.
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OK.
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Ideally, they both overlap.
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You know, you get money from a funding agency that also helps the institution to pay your
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bills, right?
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Because it's about the bills you generate as a researcher.
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It's great when you can do that and you should work towards that.
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But don't avoid funding sources because they don't look lucrative from an institutional
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standpoint.
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Don't do that.
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Your research project, your research program needs to move forward.
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And you start where the resources and the opportunities are.
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Don't blacklist any funders.
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Don't say we don't get take money from those people.
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Are they interested in the work you're doing?
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Do they care?
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OK.
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How can you align your work with what they care about so that you can get money out of
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them?
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You move your research program forward.
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And yes, to some extent, it's controversial.
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I think they're in some institutions where it's like NIH funding or nothing.
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But if the funder doesn't care about what you care about, then it means you have to
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twist and turn to make the funder care.
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And then you move away from what you actually care about.
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Is that what you want?
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Don't do what you don't want.
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Don't do what you don't want.
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OK.
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That was number four.
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Who cares about what you do?
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Number five is how can you figure out what part of your work they care the most about?
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How can you figure out what part of your work they care the most about?
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There's some funders who are very explicit.
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They'll say we do not fund health services research.
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There's some funders whose priority it is for just basic science research.
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There are some funders whose priority it is just for translational.
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So you may be working in the topic area, but if your work is not translational, they don't
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want to fund you.
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You need to know about that.
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Because what you might do is say, oh, you want this work to be translational?
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Oh, I have a translational collaborator.
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Let's do the translational work with a collaborator and let's propose the grant.
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Perfect.
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Great for you.
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There's always a way to address it, but is it the way in which you want to address it?
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And so when you find the funder who cares about what you do, then you have the opportunity
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to ask what part of your work do they actually care the most about and to be able to tailor
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your work to that part of what they care the most about.
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And you can do that.
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You can do that when you know.
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And that's why people talk about when it comes to, for example, the NIH reaching out to a
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program officer, do they care?
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You get to know by talking with them.
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They're not going to tell you not to submit.
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They're hardly going to tell you not to submit.
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But as you're talking with them, you get a sense of what they prioritize, what they find
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to be important.
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And then it is important then it's left to you to go back and say, well, this is what
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I'm working on.
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And this is the aspect of the work that they're most impressed with.
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Who can help me emphasize that part of the work so that the work moves forward?
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And you can do that.
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Or you can say, no.
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I don't want to emphasize that part of the work.
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I'm going to look for a different funder.
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You could do that.
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But when you get information, it helps you decide how to move forward.
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Without information, very hard to decide how to move forward.
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So number five is how can you figure out what part of your work they care the most about?
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And then you can decide what you're going to do with that answer.
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OK.
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So the five questions you need to ask when you can't find funding is number one, whose
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idea are you selling?
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If it's not your idea, figure out a way to make it yours or throw it away and find your
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own idea.
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Number two, if you were the funder, would you fund your work?
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And if you wouldn't fund your own work, please don't ask somebody else to.
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Find work that you personally want to fund and then see if you can get somebody else
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to fund it.
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You figure out that you're going to fund it first and then see who else can help you.
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Number three, if you are a news reporter, why would you put your research on the front
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page news?
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What is newsworthy about the work you do?
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What is exciting about the work you do?
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Number four, who cares about what you do?
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Align yourself with the funders that actually care about the work you do and stop knocking
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so hard at the door of funders who couldn't care less about the work you do.
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And number five, how can you figure out what part of your work they care the most about?
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And when you can figure out what part of your work they care the most about, you can decide
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if you're going to emphasize that part, if you're going to go somewhere else, or if you're
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going to find someone who's going to help you emphasize that part well.
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All right.
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So there are five things, five questions to ask when you can't find funding.
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Somebody needs to hear this episode.
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I'm going to ask you, please find just one clinician researcher or one clinician who's
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contemplating research and share this with them because more of us need to find funding
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and funding exists for us if we could just stop knocking at the doors of people who don't
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want to fund us and find the people who actually do.
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It's been a pleasure to talk with you today.
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I look forward to talking with you again the next time.
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Thanks for listening to this episode of the Clinician Researcher podcast, where academic
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clinicians learn the skills to build their own research program, whether or not they
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have a mentor.
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If you found the information in this episode to be helpful, don't keep it all to yourself.
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Someone else needs to hear it.
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So take a minute right now and share it.
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As you share this episode, you become part of our mission to help launch a new generation
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of clinician researchers who make transformative discoveries that change the way we do healthcare.
00:00:00,000 --> 00:00:05,860
Welcome to the Clinician Researcher podcast, where academic clinicians learn the skills
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00:00:05,860 --> 00:00:11,260
to build their own research program, whether or not they have a mentor.
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00:00:11,260 --> 00:00:17,340
As clinicians, we spend a decade or more as trainees learning to take care of patients.
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00:00:17,340 --> 00:00:22,380
When we finally start our careers, we want to build research programs, but then we find
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00:00:22,380 --> 00:00:27,780
that our years of clinical training did not adequately prepare us to lead our research
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00:00:27,780 --> 00:00:29,200
program.
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Through no fault of our own, we struggle to find mentors, and when we can't, we quit.
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However, clinicians hold the keys to the greatest research breakthroughs.
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For this reason, the Clinician Researcher podcast exists to give academic clinicians
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the tools to build their own research program, whether or not they have a mentor.
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Now introducing your host, Toyosi Onwuemene.
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Welcome to today's episode of the Clinician Researcher podcast.
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I'm your host, Toyosi Onwuemene.
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It is such a pleasure to be here today talking with you, and thank you for listening.
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I'm excited about today's episode.
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I'm talking about what to do if you can't find funding.
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What do you do?
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I mean, if you can't find funding, it's like you're dead in the water.
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What do you do if you can't find funding?
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And before I get started, I want to put a plug in for academics negotiate.
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We negotiate our academic careers so that we can build research programs that make maximum
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impact and allow us to thrive in our careers.
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And so I invite you to please check it out on clinicianresearcherpodcast.com slash negotiate
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so that you can learn more and sign up for our next cohort of academics negotiate.
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All right.
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I'm talking about what if you can't find funding.
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And I will tell you that this question comes to me from a recent talk that I gave at the
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University of Chicago.
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And somebody asked the question.
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It was such a powerful question, too.
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She talked about how she really wanted to do research in a certain area that's clearly
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underrepresented in research, and they couldn't find funding.
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And because they couldn't find funding, she abandoned that area, and now she does cancer
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research or something like that.
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Everybody does cancer research because that's funding cancer research.
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If you're a cancer researcher, this is not against you.
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This is just saying that there are places that are more funded than others.
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So I have a similar experience of when I was applying for grants, my first set of kind
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of early grant applications and those were workshopping grants.
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And really, I was focused on a very specific area of cardiology.
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And I am a hematologist.
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And it's a long story as to how hematologists got involved in cardiology research.
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But there I was.
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And I kept submitting and resubmitting and resubmitting, and I literally got not one
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funding opportunity come out of that.
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And ultimately, I abandoned the space and I work on something else now, which has been
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funded.
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Interestingly, it's been funded.
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But it is real.
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When you can't find money to support your project, then it's like your project's not
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going to move forward because you need to be funded.
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And if you can't find the funding, then it's like, you know, what's the point, right?
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What is the point?
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And so I want to talk to you today about five things that you should ask when you can't
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find funding, five questions to ask.
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These are important questions and they reflect young questions.
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So you really got to sit, sit with these questions and think about what the answers are.
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You do need to answer them.
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You do need to answer them.
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Okay.
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Question number one, whose idea are you selling?
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Let's ask that question again.
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Whose idea are you selling?
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Now this question is so important because let's, for example, say that you are interested
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in sickle cell disease and that's the area in which you really want to make an impact.
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And you found this amazing mentor who's supporting your work in sickle cell disease.
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They're doing all this great work in sickle cell disease and they have all these wonderful
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ideas and they have the preliminary data for this.
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And so you've taken that preliminary data, you built it into a grant and you're submitting
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it and you're not getting any hits.
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And when you ask yourself, it may be in sickle cell and you're interested in sickle cell,
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but the specific idea, whose idea is it?
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Whose idea are you selling?
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Is it somebody else's idea?
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Very hard to sell somebody else's idea.
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Or is it your idea?
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Hmm, much, much easier to sell your own idea.
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And I hear people telling me, that's ridiculous.
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Of course I don't have my own idea to sell.
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I don't have an idea yet.
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But is it your idea?
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And the reason it needs, absolutely needs to be your idea is because of how hard it
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is to sell somebody else's dream.
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It's so hard.
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I mean, I know some people try and some people are especially gifted at selling somebody
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else's dream.
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Most of us have been doing that for much of our lives.
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But it is very hard.
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And selling your own dream is more important, is easier.
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It just flows off the page.
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And here's the thing, sometimes you can take somebody else's dream and make it yours.
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And it's possible, you know, if you're interested in sickle cell disease research, they're interested
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in sickle cell disease research, the topics align, you're like, well, I can find this
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interesting.
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You make it your own.
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If you can make it your own and it becomes yours, okay, then you can sell it.
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Because now you're not selling somebody else's idea.
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It may have originated with somebody else.
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But now you've made it your own.
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And because you've made it your own, you can now sell it.
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But if it's not yet yours, if you haven't made it yours, or you can't even find a way
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to make it yours, or you care about it so little you can't make it yours, it's going
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to be really, really hard to sell.
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Really, really hard.
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The best ideas, the best grant proposals are the ones in which you are so excited about
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the topic.
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They really are the best.
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They kind of write themselves.
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And I know that's not entirely true.
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Nothing writes itself.
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You write the grant.
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But when you're excited about a topic, when you understand the why, the genesis, the importance
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of a topic, the way you write about it is so different from when you have to check three
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or four times with the originator of the idea of what they meant when they said do this.
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It's so different.
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When you have an idea that's just flowing and looking for the information that helps
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you support the idea on paper is so fun and exciting, it changes the way you write.
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And therefore, the first question you're going to ask if you're struggling to find funding
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is whose idea are you selling?
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Whose idea is it?
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Is it yours?
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Because if it's not your idea, if you've not taken it and owned it, you're going to have
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a hard time selling it.
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To be honest, and please don't take this personally, I hope you never can sell it well.
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Because the only idea that you should be selling is your own idea.
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Because your idea needs to see the light of day.
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Somebody else's idea, you know, either they're going to do it or they'll find somebody else
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to do it.
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So your idea, if you don't sell your own ideas, who's going to sell them for you?
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If you're not sold on your own idea, who's going to sell it for you?
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And so I hope that you find your own idea, fall in love with an idea that you love so
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that you can sell it.
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Okay, that's number one.
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Number two, ask yourself, if I was the funder, why would I fund this work?
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Hmm, this is a really important question.
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Why would I fund this work if I was the funder?
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If I'm the funder, I have a hundred grants before me and all these grants are equally
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good.
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What is it about my grant that I would fund?
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Would you fund your work?
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Would you actually, if you had like three million dollars and you're like, I can give
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three hundred thousand to this project, would you fund the work?
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And if you wouldn't fund the work, why would you not fund the work?
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And this question is important because it starts to show you what it is about your work
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that's actually exciting to you.
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Now I didn't say what it is about your work that's exciting.
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Well, there's so much about work that can be exciting, but is it exciting to you?
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If it's not exciting to you, it's hard to find the space in the work that somebody will
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want to fund because you are not excited about it.
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And it does kind of harken back to the first question of whose idea are you selling?
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It really kind of number two is about why are you excited about your work?
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How would you fund your own work?
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Would you fund your own work?
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And if you find yourself saying, honestly, I would not, then it's time to stop and rethink
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why you're doing the work that you're doing.
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You're like, well, my mentor, my mentor gave me this work.
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And you know he's the best mentor in the world.
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Oh, yes, he is.
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But this idea doesn't ignite your fire.
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And so you're going to struggle.
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You're going to struggle to sell it.
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You're going to struggle to find somebody else to agree with you that it's worth funding.
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And so if you can't answer the question, if you were the funder, why would you fund the
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work?
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Then you should go back.
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You should go back to the drawing board and figure out how do you create the kind of work
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that you yourself would be willing to put money on the table to fund?
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And this is really important because the reality is you are funding your own work until somebody
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else ponies up money to fund it for you.
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You are.
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Who's paying for the time that you're spending in the lab or in your program to move your
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research forward?
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You're definitely doing a lot more than your salary would agree that you're doing, right?
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You're doing so much more.
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You're investing time.
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You're there in the morning.
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You're there in the evening.
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On the weekends, you're distracted.
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You're doing the work all the time.
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You're funding yourself.
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So if you now had to write a check to yourself, why would you do it?
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And if you can't answer that question, it's time to go back and figure out how you can
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get yourself doing work that you would actually personally want to fund.
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Question number three.
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If you were a news reporter who came across the findings of your research when it finally
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reaches fruition, when it finally reaches maturity, why would they put your research
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on the front page news?
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What is newsworthy about the work that you're doing?
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And I may hear you say right now, it doesn't have to be newsworthy.
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Everything doesn't have to be exciting.
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But where is it going?
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It may not be exciting in the things you're mixing together in a pipette.
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It may not be exciting in the cells that you're culturing in the cell culture room.
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But why, ultimately, will it be front page news when everything comes together like it's
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supposed to, maybe seven, 10, 8, 20 years from now?
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What is it about your work that would make you say this deserves front page attention?
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And if you can't figure that out, then think again.
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Is this work you really want to be doing?
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Because here's one of the challenges that I see, is that people are excited about research
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because they want to make an impact.
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And then all of a sudden, when they start working with mentors, they're working on projects
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and they can't even see its future.
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And it doesn't mean the project doesn't have a future.
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It doesn't mean the project is not newsworthy.
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It's that they've not received the communication of the newsworthiness of the project.
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Any project that you're unexcited about, it's because you don't get it.
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And you've got to get it.
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And if you don't get it, work to get it.
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And if after you work to get it, you still don't get it, abandon it.
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Please do.
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Because you came as a clinician researcher, you're different.
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You want to make an impact in the lives of your patients.
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You have taken care of patients.
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You brought some back from the brink of death.
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Some you have saved on their way to the brink of death.
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You've made impact in the lives of your patients.
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You've seen what clinical care can do.
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That's why you're excited about research.
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And you've also seen what clinical care fails to do.
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That's why you're excited about research as a vehicle to help you solve problems.
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You're excited.
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And the excitement you have is worthy of the front page news because you know how powerful
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it is, how many lives it will save, how much transformation it will bring.
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So don't get into a situation where you're doing things that are mundane and you can't
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connect them to your why because it is too hard.
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It is too hard to build a career based on the recommendations of others and it doesn't
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light your fire.
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It's too hard.
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Don't do it.
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This research career is not an easy thing.
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It's not a walk in the park.
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It takes time.
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It takes energy.
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It takes investment.
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And if you're not excited about the work you're doing, somebody else may be excited about
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it, but if you're not, then reconsider if this is the work you want to do and ask how
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do I get from where I am right now this thing that doesn't make me excited to the thing
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that really lights my fire.
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If you are a news reporter, why would you put your research on the front page news?
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Question number four is who cares about what you do?
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Now this is not the who cares so what question.
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I'm sure that's important, but that's not what I'm talking about.
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I'm like who cares?
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Who wants you to move your work forward?
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Who's the person who's looking for you?
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Who is that person?
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Who's the person who says we absolutely want to fund this research?
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This is so important.
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Maybe you're working in Alzheimer's disease.
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Who cares about Alzheimer's research?
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Who cares about it?
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And that's important for you to answer because many times we are knocking at the door of
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funders who don't care.
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And yes, that funder may be NIH, but if you are knocking at the door of a funder who couldn't
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care less about the work you're doing, stop knocking and start looking for the door of
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the funder who wants to fund what you're doing.
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In any research life, in any research career, there is a funder who cares about what you're
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doing.
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And I know it's true for you as a clinician because you are doing work you care about.
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You're doing work that the patient cares about.
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You are doing work where the outcomes are going to improve somebody's life.
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You care, somebody else cares too.
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Who is that person?
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And it doesn't matter how many times people tell you, oh, you should apply here.
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This funder has the most money.
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It doesn't matter how much the funder has.
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If they don't care about the work you do, they're not going to fund you.
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And so many times we invest a lot of energy trying to tailor our work to the funder who
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doesn't care about the work we're doing.
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How do you know what work that they fund?
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Go look, an NIH reporter if it's NIH, go look at their website and see what they funded
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in the past.
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And if there is no relationship between what they funded in the past and what you're doing,
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reconsider your application.
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Many times we're submitting and resubmitting and resubmitting applications and we should
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do that because as researchers that's what we do.
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Sometimes we're resubmitting and resubmitting to people who will never fund the work we
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do.
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And they're like, yeah, this was responsive.
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However, blah, blah, blah, blah, blah, new series of concerns.
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And you put it down to, well, it was a different set of reviewers.
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But what it is is just that they don't really care for your work.
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They don't.
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You're like, oh, I'm really focused on health disparities, but these people in this particular
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funding agency actually don't care about health disparities.
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But who does?
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There is a funder who does.
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Who are they?
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So that's an important question to ask.
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And when you ask also who cares about what you do, you've got to be open minded about
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the answer.
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It may not be a government funder.
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Maybe it's an industry funder.
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Ooh.
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And you've been hearing all this bad rap about how industry is not to be, you're not supposed
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to receive industry funding because then you have to declare this conflict.
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Or you're like, well, you know, foundations, we don't really care about foundations because
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they don't really have good overhead.
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Your job as a clinician researcher is to fund your program.
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Your institution's job is to figure out how to pay the bills.
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OK.
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Ideally, they both overlap.
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You know, you get money from a funding agency that also helps the institution to pay your
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bills, right?
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Because it's about the bills you generate as a researcher.
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It's great when you can do that and you should work towards that.
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But don't avoid funding sources because they don't look lucrative from an institutional
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standpoint.
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Don't do that.
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Your research project, your research program needs to move forward.
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And you start where the resources and the opportunities are.
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Don't blacklist any funders.
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Don't say we don't get take money from those people.
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Are they interested in the work you're doing?
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Do they care?
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OK.
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How can you align your work with what they care about so that you can get money out of
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them?
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You move your research program forward.
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And yes, to some extent, it's controversial.
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I think they're in some institutions where it's like NIH funding or nothing.
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But if the funder doesn't care about what you care about, then it means you have to
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twist and turn to make the funder care.
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And then you move away from what you actually care about.
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Is that what you want?
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Don't do what you don't want.
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Don't do what you don't want.
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OK.
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That was number four.
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Who cares about what you do?
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Number five is how can you figure out what part of your work they care the most about?
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How can you figure out what part of your work they care the most about?
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There's some funders who are very explicit.
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They'll say we do not fund health services research.
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There's some funders whose priority it is for just basic science research.
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There are some funders whose priority it is just for translational.
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So you may be working in the topic area, but if your work is not translational, they don't
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want to fund you.
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You need to know about that.
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Because what you might do is say, oh, you want this work to be translational?
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Oh, I have a translational collaborator.
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Let's do the translational work with a collaborator and let's propose the grant.
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Perfect.
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Great for you.
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There's always a way to address it, but is it the way in which you want to address it?
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And so when you find the funder who cares about what you do, then you have the opportunity
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to ask what part of your work do they actually care the most about and to be able to tailor
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your work to that part of what they care the most about.
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And you can do that.
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You can do that when you know.
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And that's why people talk about when it comes to, for example, the NIH reaching out to a
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program officer, do they care?
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You get to know by talking with them.
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They're not going to tell you not to submit.
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They're hardly going to tell you not to submit.
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But as you're talking with them, you get a sense of what they prioritize, what they find
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to be important.
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And then it is important then it's left to you to go back and say, well, this is what
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I'm working on.
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And this is the aspect of the work that they're most impressed with.
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Who can help me emphasize that part of the work so that the work moves forward?
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And you can do that.
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Or you can say, no.
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I don't want to emphasize that part of the work.
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I'm going to look for a different funder.
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You could do that.
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But when you get information, it helps you decide how to move forward.
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Without information, very hard to decide how to move forward.
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So number five is how can you figure out what part of your work they care the most about?
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And then you can decide what you're going to do with that answer.
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OK.
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So the five questions you need to ask when you can't find funding is number one, whose
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idea are you selling?
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If it's not your idea, figure out a way to make it yours or throw it away and find your
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own idea.
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Number two, if you were the funder, would you fund your work?
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And if you wouldn't fund your own work, please don't ask somebody else to.
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Find work that you personally want to fund and then see if you can get somebody else
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to fund it.
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You figure out that you're going to fund it first and then see who else can help you.
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Number three, if you are a news reporter, why would you put your research on the front
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page news?
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What is newsworthy about the work you do?
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What is exciting about the work you do?
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Number four, who cares about what you do?
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Align yourself with the funders that actually care about the work you do and stop knocking
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so hard at the door of funders who couldn't care less about the work you do.
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And number five, how can you figure out what part of your work they care the most about?
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And when you can figure out what part of your work they care the most about, you can decide
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if you're going to emphasize that part, if you're going to go somewhere else, or if you're
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going to find someone who's going to help you emphasize that part well.
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All right.
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So there are five things, five questions to ask when you can't find funding.
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Somebody needs to hear this episode.
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I'm going to ask you, please find just one clinician researcher or one clinician who's
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contemplating research and share this with them because more of us need to find funding
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and funding exists for us if we could just stop knocking at the doors of people who don't
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want to fund us and find the people who actually do.
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It's been a pleasure to talk with you today.
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I look forward to talking with you again the next time.
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Thanks for listening to this episode of the Clinician Researcher podcast, where academic
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clinicians learn the skills to build their own research program, whether or not they
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have a mentor.
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If you found the information in this episode to be helpful, don't keep it all to yourself.
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Someone else needs to hear it.
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So take a minute right now and share it.
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As you share this episode, you become part of our mission to help launch a new generation
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of clinician researchers who make transformative discoveries that change the way we do healthcare.
